What is PR?
Public relations is the management of communication between an organisation and its publics (both external and internal) that is aimed at creating mutual understanding and acceptance between the parties.
Public relations builds stable, long-lasting and open relationships of the company with the groupings that could affect: journalists, customers, analysts, investors, local communities and business partners.
Properly handled public relations helps the company in its ongoing contacts with the environment, assists in clarifying positions and in settling possible conflicts with its customers, media and other groups.
Public relations helps the company avoid potential crises and reduce their negative impact.
